When you first start creating videos, the best place to get ideas is from your own blog. If you have an active blog, you can use the analytics through Google to figure out which blog posts have received the most attention. Then you can use that data to help you come up with new ideas. Then follow these steps for a seamless transition from blog post to video.
- Rework the Title – You may be able to use the same title unless you are changing the format. For example, if it’s a “top ten” post but you’re going to break it up, you’ll want to explain that in the title.
- Pick the Most Important Points – Having too many points in a video can make it too long. As mentioned above, instead of taking a top ten list and turning it into a video, why not take one point from each of the top ten posts and turn them into ten separate videos, then title the videos “Part 1″, Part 2” and so on.
- Choose Your Technology – Are you going to need a good camera, or will your webcam be good enough? Will you need editing technology to add images, music and other features to your video? Write down what you need so you can determine what technology is required. *Note – As of September 20, 2017, YouTube will be discontinuing their internal editing feature.
- Make Slides – If you don’t want to just talk on the video, make slides with one sentence or point per slide that you plan to talk about. You want them to focus on what you’re saying, not on reading the slides.
- Add Visuals – Images like infographics, memes, and graphs work well inside a video. People like to look at more than your head when they see a video. If you use good video editing software, you can add in great images and slides without interrupting the video.
- Add Sound Effects – Don’t make the music so loud when you’re talking that you can’t hear what you’re saying. However, some royalty free music will make your video look and sound more professional, especially in the intro and exit portion.
- Add an Intro and Exit – Prerecord an intro and exit that will be used on all your videos so that you can bring them together into one cohesive valuable asset for your audience. Don’t make them long, though; a few seconds is enough, but be sure to include a call to action and where your viewers can find you online.
- Market Your Videos – Put the video into a new blog post, with a blurb, description, and a transcript. Then also go back to the old blog post and put the link to the video under the old blog post that prompted you to make a video.
Repurposing old blog posts into videos should be your first method of transitioning to adding video to your marketing. Video is more successful than any other form of content in getting more conversions. But, you don’t want to replace everything with video; you just want to add it. Asking your virtual assistant to create videos from your old blog posts will save you time while getting this time-consuming task accomplished.