Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be cognizant of the fact that social media marketing has the potential to draw you in and become a major time sucker. If you want to ensure that social media is not controlling you, follow these tips.Have a Plan of Action – Don’t do anything without a plan. You need a GPS to get to your destination; you also need a plan to ensure that social media marketing will work well for your business.

Have a Plan of Action

Don’t do anything without a plan. You need a GPS to get to your destination; you also need a plan to ensure that social media marketing will work well for your business.

Create a Social Media Publication Calendar

Plan ahead according to the products and services you want to promote to craft posts and updates that have a purpose. If you have a calendar with pre-written posts, you can easily schedule them to work with your product launches.

Avoid Time-Sucking Activities

You know it is simple to get sucked into yet another personality quiz or discussions about that delicious plate of pasta your friend just made, not to mention all the games – but don’t do it. It’s fine to have fun but do it after your work is complete.  According to Mauricio Delgado, associate Professor of psychology at Rutgers University, checking social media produces a spike in dopamine which reinforces an unexpected reward response in our brains. If you have a hard time not getting sucked into a social media vortex, consider outsourcing your social media activities to someone else. Once you create a publication calendar that matches your promotions you can give the list of updates to someone else to schedule and monitor.

 

Take Time to Comment and Engage

Even if you outsource parts of your social media marketing, be sure to personally comment and engage your followers occasionally so that they know you are a real person to trust and know.

Do More of What Works

If you do something that works, do more of it and less of what doesn’t. Monitor the metrics of everything that you do so that you are positive about what is working and what is not working.

Each Post Needs a Reason for Being

Don’t post something without a purpose. If you don’t know why you are posting it, don’t bother.  Is it helpful?  Informative?  Needed or appreciated by your target audience?  What are you trying to achieve by posting?  Ask yourself whether your content is in line with your brand and end goal.

Don’t Forget Your Call to Action

Everything you do should have a CTA. Whether it is to share, follow, or click, ensure clarity about what you want your audience members to do. If they know what you want them to do, they’re more likely to do it.

Using social media correctly to market your business is an essential element today in the world of advertising and marketing. Social media marketing can be very effective and inexpensive if you are careful not to waste time and effort on messing around and doing things that have no purpose.